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Turku University of Applied Sciences was pleased to represent the TourEdu project at a regional tourism seminar in Southwest Finland focusing on workforce development and future skills in the tourism sector.

During her presentation, Senior Lecturer Telle Tuominen introduced the European Union’s strategic guidelines for competence development in tourism and hospitality. She also shared some preliminary findings from the Finnish interviews conducted within TourEdu Work Package 2. The interviewees included tourism and hospitality professionals such as a hotel manager, a destination management organisation (DMO) director, and an F&B manager.

1️⃣ One theme highlighted in the interviews was the challenge of integrating new technologies while preserving one of the sector’s greatest strengths: meaningful face-to-face interaction and human connection.
2️⃣ Another interesting observation was that compliance with legislation and regulatory requirements often becomes a natural outcome of participating in certification processes, highlighting the broader value of sustainability and quality certification schemes.